How to add LocalBusiness structured data

What the problem is

Structured data is a short block of code in your page, usually in a format called JSON-LD, that states facts about your business: name, address, phone number, opening hours and links to your profiles elsewhere. It uses the shared schema.org vocabulary, so search engines and other tools read it the same way. For a local business the type is LocalBusiness, or a more specific type such as Plumber or Restaurant.

We look for it on your homepage and check it has your name, address and phone number. The full report also checks that the name and phone number are the same across your pages.

Why it matters for AI search

Reading facts from ordinary page text is guesswork; structured data states them plainly. When your name, address and phone number are marked up the same way everywhere, tools can be surer they're describing the right business and how to reach it.

If different pages give different names or numbers, an AI tool may repeat an old or wrong one.

How to fix it

1. Decide on one exact business name, one main phone number and one address, and use them everywhere: website, Google Business Profile and directories.
2. Add a JSON-LD block like the one below to your homepage, with your own details. (The full report builds this block for you from what it finds on your site.)
3. Only include facts that are true and shown to visitors on the page as well.

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "LocalBusiness",
  "name": "Your Business Name",
  "url": "https://www.yourbusiness.co.uk/",
  "telephone": "+44 1234 567890",
  "address": {
    "@type": "PostalAddress",
    "streetAddress": "1 High Street",
    "addressLocality": "Bristol",
    "postalCode": "BS1 1AA",
    "addressCountry": "GB"
  },
  "openingHours": "Mo-Fr 09:00-17:00",
  "sameAs": ["https://www.facebook.com/yourbusiness"]
}
</script>

On your site builder

Menus change from time to time. If a setting has moved, your site builder's help pages will have the current steps.

How to check it's fixed

• Test the homepage with the Schema Markup Validator (validator.schema.org) or Google's Rich Results Test, and make sure the block reads without errors.
• Run the free check on bogl.ai again. Results are kept for 24 hours, so if you checked the same site earlier today you'll see the earlier result; check again tomorrow. The “Business facts AI can use” score shows what we found.